Chill Creative home

WHITE-LABEL LAUNCH COPY + MESSAGING FOR AGENCIES & FRACTIONAL CMOS

I'm the girl agencies call when they need a copy partner (& a conversion lift)

I step into your team like one of your own, and write as an extension of you. On your deadlines. Under your name. Exactly as your 7- and 8-figure clients need.

Jenni Davies laughing, white-label launch copywriter for agencies

some of my partners

Studio V&H logoMike Moll logoCopygirl logoThe CMO Office logoStudio Kind logo
“Everything has been high-converting and has significantly increased our conversions.”
JILL WINTERSTEEN, SPIRIT DAUGHTER
“Her ability leads to incredible conversion rates.”
MIKE MOLL, IMPACT LEADS
“…we had not one but TWO BIG clients reply saying they wanted to know more.”
JESSICA HOWELL, TTC INNOVATIONS

your clients trust you with their launch

is the copy keeping up?

If you're reading this, you run an agency or a fractional CMO firm. And I'll bet one of your clients has something big coming up.

  • The launch is weeks out, and your client's team isn't going to get the copy there in time
  • Their team drafts everything with AI and it sounds like every other creator because nobody's programmed their Claude skills to work the way they need them to
  • You've got writers, but they're swamped and you don't have time to train a new one
  • Your client is rebranding or mid-pivot, and you need someone who can step in and make their voice and positioning stand out from the noise (and actually convert)

Good thing you found me, because…

I'm about to give you back 80% of your project management time.

the lane I
thrive in

Narrative, positioning, conversion copy, and a coherent, distinct creator voice across everything your clients publish.

‹ ServicesPARTNER DELIVERABLES
What I’ll take off your plate
  • Messaging and positioning strategy for digital products
  • Claude-ready messaging guides
  • AI copy systems and custom Skills
  • High-ticket sales pages
  • Opt-in and registration pages
  • Website copy
  • Launch email sequences
  • Evergreen funnel and nurture emails
  • Webinar and challenge copy
  • Thank-you, confirmation and upsell pages & emails
  • Ad concepts and copy
  • Weekly or monthly newsletters

my copy system

01

onboarding & strategy

Hit me with the brief. We'll decode your client's audience, and I'll hop on a call with them if needed.

02

the copy sprint

On time and on budget. The first round goes to your team, then to your client with a video walkthrough.

03

refinement

Your client sends feedback. I refine it and hand it back with design notes.

and how I have your back

feedback-proof

Pushback and feedback (hiccups included), handled with grace. I catch issues before they become problems, so we never go off track.

thrives on deadlines

Your launch dates are firm, and so are my deadlines. You'll hear about any potential delays long before they become a problem.

no surprise bills

I’m highly scope-conscious. You’ll get a heads-up before we’re close to maxing out your budget.

overcommunicator

You’ll hear from me a lot, in a good way, I promise. You’ll be looped into every email and receive private updates on progress throughout the launch.

I don't fudge deadlines or get lost in the ether. I don't overcomplicate decision-making or feedback.

I simply plug into your systems, get things done, and write great f*cking copy.

hear it from my partners

Cheyenne Buttrey, founder of Copygirl
Copygirl logo
“If you're an agency or a fractional CMO company, you understand how difficult it can be to find copywriters who have no ego, meet all their deadlines, and actually understand marketing enough to write copy that converts. Jenni checks all of those boxes.”
Cheyenne ButtreyCopygirl, Founder & CMO
Jess Shirra
The CMO Office logo
“Many of the landing pages and email sequences she's written for our clients have directly led to improved conversion rates.”
Jess ShirraThe CMO Office, Founder & CMO
Ria Johnston
Studio Kind logo
“Jenni has an incredible ability to write high-converting sales pages that capture the client’s voice and tone perfectly. I completely trust her to get on calls directly with my clients.”
Ria JohnstonStudio Kind, Founder
Mike Moll
Impact Leads logo
“She has an amazing knack for getting inside the head of a customer—when I onboard a new client, I can just put Jenni on Zoom with them. She takes care of the rest.”
Mike MollImpact Leads, Founder
Sofia Inacio
Studio V&H logo
“She takes complex concepts and turns them into messages that are easy to understand.”
Sofia InacioStudio V&H, Owner & Lead Designer
Miriam Laundry
Miriam Laundry Publishing logo
“Not only does she write amazing, conversion-oriented copy, but she also gets to know your brand voice so thoroughly that, when you read her copy, you’d think she was reading your mind!”
Miriam LaundryMiriam Laundry Publishing, Founder
Max Palmer
“I have many clients who have called me after projects asking if they could hire Jenni personally, full-time.”
Max PalmerUKO, Founder & CMO
Jenni Davies, founder of Chill Creative
HEY YOU

I'm Jenni Davies, founder of Chill Creative

I've been writing conversion copy for agencies, fractional CMOs and creator-led brands since 2020. Before that, I ran a marketing company, managing many projects with a lot of moving pieces, contractors, and strict deadlines. So when I say I feel your struggles, I feel you.

I've been on the inside of dozens of funnels, so I know what it takes to scale a product. Along the way I learned there's a difference between being good at writing and being good at business. I'm great at both.

You become invaluable when you make your partners' lives easier, and that's what I do best.

hit play

Jess Shirra
The CMO Office
Ria Johnston
Studio Kind
Mike Moll
Impact Leads
Sofia Inacio
Studio V&H
Max Palmer
UKO

FAQ

I'm not sure I want you to be client-facing. Can you work with that?

Yep. Some partners start out that way, and after we've worked together for a while they put me front-facing just to simplify their process. You choose the level of involvement you're comfortable with.

What's your turnaround?

I work in copy sprints, and I work backwards from your launch date. Depending on the copy (and what you need), a sprint could take anywhere from a few days to a few weeks.

Are you copy or design first?

I can either lead or follow design, but usually it's a mix of both. I'm involved in the wireframe process, depending on the type of product you're working with.

Can I resell your Claude-ready messaging systems?

Yes. They're white-label like everything else, so you can offer them to your clients as part of your own services.

Do you have a referral or kickback structure?

Absolutely. If you'd prefer a hands-off approach, I have a commission structure for referrals that I'm happy to talk through.

Can I see your rate card?

Of course! Book a discovery call. We'll go through your needs, and I can ballpark pricing for you same day.

let's be partners

Hit me with the brief, and let's figure out how I can plug into your team (and give you back 80% of your project management time).

Email me at jenni@chillcreative.co, or book a call directly.

Book a call
THE NEWSLETTER

here for the tea?

Join my newsletter. Messaging and copy commentary, what’s actually working with AI, and new offers. You’ll hear from me a couple of times a year when I have a good story (or an opening on the books).

Chill Creative home Book a call
Jenni Davies laughing, white-label launch copywriter for agencies

WHITE-LABEL LAUNCH COPY + MESSAGING FOR AGENCIES & FRACTIONAL CMOS

I'm the girl agencies call when they need a copy partner (& a conversion lift)

I step into your team like one of your own, and write as an extension of you. On your deadlines. Under your name. Exactly as your 7- and 8-figure clients need.

some of my partners

Studio V&H logoMike Moll logoCopygirl logoThe CMO Office logoStudio Kind logo
“Everything has been high-converting and has significantly increased our conversions.”
JILL WINTERSTEEN, SPIRIT DAUGHTER
“Her ability leads to incredible conversion rates.”
MIKE MOLL, IMPACT LEADS
“…we had not one but TWO BIG clients reply saying they wanted to know more.”
JESSICA HOWELL, TTC INNOVATIONS
SWIPE →

your clients trust you with their launch

is the copy keeping up?

If you're reading this, you run an agency or a fractional CMO firm. And I'll bet one of your clients has something big coming up.

  • The launch is weeks out, and your client's team isn't going to get the copy there in time
  • Their team drafts everything with AI and it sounds like every other creator because nobody's programmed their Claude skills to work the way they need them to
  • You've got writers, but they're swamped and you don't have time to train a new one
  • Your client is rebranding or mid-pivot, and you need someone who can step in and make their voice and positioning stand out from the noise (and actually convert)

Good thing you found me, because…

I'm about to give you back 80% of your project management time.

the lane I thrive in

Narrative, positioning, conversion copy, and a coherent, distinct creator voice across everything your clients publish.

‹ ServicesPARTNER DELIVERABLES
What I’ll take off your plate
  • Messaging and positioning strategy for digital products
  • Claude-ready messaging guides
  • AI copy systems and custom Skills
  • High-ticket sales pages
  • Opt-in and registration pages
  • Website copy
  • Launch email sequences
  • Evergreen funnel and nurture emails
  • Webinar and challenge copy
  • Thank-you, confirmation and upsell pages & emails
  • Ad concepts and copy
  • Weekly or monthly newsletters

my copy system

01

onboarding & strategy

Hit me with the brief. We'll decode your client's audience, and I'll hop on a call with them if needed.

02

the copy sprint

On time and on budget. The first round goes to your team, then to your client with a video walkthrough.

03

refinement

Your client sends feedback. I refine it and hand it back with design notes.

and how I have your back

feedback-proof

Pushback and feedback (hiccups included), handled with grace. I catch issues before they become problems, so we never go off track.

thrives on deadlines

Your launch dates are firm, and so are my deadlines. You'll hear about any potential delays long before they become a problem.

no surprise bills

I’m highly scope-conscious. You’ll get a heads-up before we’re close to maxing out your budget.

overcommunicator

You’ll hear from me a lot, in a good way, I promise. You’ll be looped into every email and receive private updates on progress throughout the launch.

I don't fudge deadlines or get lost in the ether. I don't overcomplicate decision-making or feedback.

I simply plug into your systems, get things done, and write great f*cking copy.

hear it from my partners

Cheyenne Buttrey, founder of Copygirl
Copygirl logo
“If you're an agency or a fractional CMO company, you understand how difficult it can be to find copywriters who have no ego, meet all their deadlines, and actually understand marketing enough to write copy that converts. Jenni checks all of those boxes.”
Cheyenne ButtreyCopygirl, Founder & CMO
Jess Shirra
The CMO Office logo
“Many of the landing pages and email sequences she's written for our clients have directly led to improved conversion rates.”
Jess ShirraThe CMO Office, Founder & CMO
Ria Johnston
Studio Kind logo
“Jenni has an incredible ability to write high-converting sales pages that capture the client’s voice and tone perfectly. I completely trust her to get on calls directly with my clients.”
Ria JohnstonStudio Kind, Founder
Mike Moll
Impact Leads logo
“She has an amazing knack for getting inside the head of a customer—when I onboard a new client, I can just put Jenni on Zoom with them. She takes care of the rest.”
Mike MollImpact Leads, Founder
Sofia Inacio
Studio V&H logo
“She takes complex concepts and turns them into messages that are easy to understand.”
Sofia InacioStudio V&H, Owner & Lead Designer
Miriam Laundry
Miriam Laundry Publishing logo
“Not only does she write amazing, conversion-oriented copy, but she also gets to know your brand voice so thoroughly that, when you read her copy, you’d think she was reading your mind!”
Miriam LaundryMiriam Laundry Publishing, Founder
Max Palmer
“I have many clients who have called me after projects asking if they could hire Jenni personally, full-time.”
Max PalmerUKO, Founder & CMO
SWIPE →
Jenni Davies, founder of Chill Creative
HEY YOU

I'm Jenni Davies, founder of Chill Creative

I've been writing conversion copy for agencies, fractional CMOs and creator-led brands since 2020. Before that, I ran a marketing company, managing many projects with a lot of moving pieces, contractors, and strict deadlines. So when I say I feel your struggles, I feel you.

I've been on the inside of dozens of funnels, so I know what it takes to scale a product. Along the way I learned there's a difference between being good at writing and being good at business. I'm great at both.

You become invaluable when you make your partners' lives easier, and that's what I do best.

hit play

Jess Shirra
The CMO Office
Ria Johnston
Studio Kind
Mike Moll
Impact Leads
Sofia Inacio
Studio V&H
Max Palmer
UKO
SWIPE →

FAQ

I'm not sure I want you to be client-facing. Can you work with that?

Yep. Some partners start out that way, and after we've worked together for a while they put me front-facing just to simplify their process. You choose the level of involvement you're comfortable with.

What's your turnaround?

I work in copy sprints, and I work backwards from your launch date. Depending on the copy (and what you need), a sprint could take anywhere from a few days to a few weeks.

Are you copy or design first?

I can either lead or follow design, but usually it's a mix of both. I'm involved in the wireframe process, depending on the type of product you're working with.

Can I resell your Claude-ready messaging systems?

Yes. They're white-label like everything else, so you can offer them to your clients as part of your own services.

Do you have a referral or kickback structure?

Absolutely. If you'd prefer a hands-off approach, I have a commission structure for referrals that I'm happy to talk through.

Can I see your rate card?

Of course! Book a discovery call. We'll go through your needs, and I can ballpark pricing for you same day.

let's be partners

Hit me with the brief, and let's figure out how I can plug into your team (and give you back 80% of your project management time).

Email me at jenni@chillcreative.co, or book a call directly.

Book a call
THE NEWSLETTER

here for the tea?

Join my newsletter. Messaging and copy commentary, what’s actually working with AI, and new offers. You’ll hear from me a couple of times a year when I have a good story (or an opening on the books).