Chill Creative

LAUNCH COPY + MESSAGING STRATEGY FOR CREATOR-LED BRANDS

I'm the girl you bring in when you've outgrown your copy.

Sales pages, opt-ins, emails, newsletters, and messaging guides for creator-led brands with scalable digital products, memberships and coaching programs.

Jenni Davies, launch copywriter and founder of Chill Creative

i write for some of the coolest creator-led brands on the planet

Vanessa & Xander logoSpirit Daughter logoTTC Innovations logoRaising Little Talkers logoCharly Goss logoMiriam Laundry Publishing logoMelissa Henault logoThe School of New Feminist Thought logo

people follow you because of your message

is your copy doing it justice?

If you're reading this, you're either the CMO or founder of a creator-led brand (or someone in charge of product). And I'll bet you've got a launch coming up.

  • The launch is 3 weeks out, you've got 47 emails to set up and none of your copy sounds great
  • You just joined the team, or stepped in to run this launch. You took one look at everything and thought: oh no, this is not going to work
  • Your old copy worked. But you've grown, and so have your goals, your voice and your expectations. The copy needs a total facelift to match who you are now
  • Your audience is growing faster than your capacity to execute on product, and you're running out of time

Good thing you're here, because I'm about to be your new best friend.

i'm not your average copywriter

I step in mid-project, mid-rebrand, mid-launch, mid-identity crisis... and I clean up the chaos (and I do it all at a sprint). Before I write a single word, I know everything about who you're talking to, how you think, the way your funnels work and how your products flow into each other. I look at your data and see the gaps. I know what worked, what didn't, and what'll get you where you want to go.

Jill Wintersteen, founder of Spirit Daughter
Spirit Daughter logo
“She just really gets my voice, more so than any other copywriter I've ever worked with.”
JILL WINTERSTEEN, SPIRIT DAUGHTER

how i help you scale

START HERE

Messaging & Materials Audit

a deep dive into everything you've got, cost is credited forward to any project we do together

01

Launch & Funnel Copy

launch comms, funnel strategy, sales pages, email sequences

02

Claude-Ready Messaging Guide

the bible for your brand (positioning, pillars, core messaging, guardrails and proof), mapped into Claude Skills so your copy comes out the way it should every time

03

Website Copy

facelift or rebuild, I'll give you home, about, services, and sales pages that connect to your people and convert

04

Ghostwriting Partner

your guardian angel of messaging, I'll keep your emails and newsletters going and make sure they stay on brand and on point

“I don't think I've met anyone that can cut through the chaos like you.”
Teresa Chiapputo, VP of Sales at TTC Innovations
TERESA CHIAPPUTO, VP OF SALES
TTC Innovations logo

hear it from my clients

Cheyenne Buttrey
Copygirl
Jill Wintersteen
Spirit Daughter
Jess Shirra
The CMO Office
Ria Johnston
Studio Kind
Mike Moll
Impact Leads
Sakina Najimi
Peak Performance Coach
Jenni Davies, launch copywriter and founder of Chill Creative
IF WE HAVEN'T MET, HI. I'M

Jenni Davies, founder of Chill Creative

I've been writing launches for creator-led brands since 2020, and before that, I ran a marketing company. Along the way I've worked with some of the biggest (and brightest) creators out there, most of them women whose names and voices are the brand.

I've been on the inside of dozens of 7-figure funnels. I know what works, and I know what doesn't. Bring me in, and I'll learn your brand like it's my own, then write you some launch copy that'll connect and convert like nothing you've written before.

Vanessa & Xander logo

“Her professionalism and fast turnaround times made her a joy to work with, and we were thrilled with the final results. Highly recommend Jenni...who truly understands how to bring a brand's voice to life.”

Vanessa & Xander Marin, Founders
TTC Innovations logo

“I used copy you wrote in an email and we had not one but TWO BIG clients reply saying they wanted to know more.”

Jessica Howell, Co-Owner
Charly Goss logo

“She took the time to deeply understand our business, capturing our brand voice and tone, and crafted conversion-focused copy that resonated with our audience.”

Jess Doolittle, CMO
Miriam Laundry Publishing logo

“She gets to know your brand voice so thoroughly that, when you read Jenni's copy, you'd think she was reading your mind!”

Lauren, Miriam Laundry Publishing
Bantam Planet logo

“We hired Jenni thinking it was going to be just copywriting. After our first conversation she was contributing ideas at a level only the founders of the company ever do.”

Ike Brunicardi, Co-Founder

“I have many clients who have called me after projects asking if they could hire Jenni personally, full-time.”

Max Palmer, Founder & CMO
The CMO Office logo

“Her talent for writing conversion-focused copy has been such a game-changer for us. Many of the landing pages and email sequences she's written for our clients have directly led to improved conversion rates.”

Jess Shirra, Founder & CMO

“I've worked with copywriters all my life, and no one quite fit the bill. Then I came across Jenni. She didn't just do copy. She became my partner in building this.”

Sakina Najimi, Peak Performance Coach

love in my dms

I’m feeling this one – it made me want to buy my own course
Jill Wintersteen, Spirit Daughter
Just wanted to send you a little message of appreciation for how quickly you’ve jumped into working with us, how fast you’re turning everything around, and how much you’re doing! We’re both super happy with the work you’ve been doing and you’re SO easy to work with!
Vanessa Marin, Vanessa & Xander
These emails are GREAT. You can deliver!
Cheyenne Buttrey, Copygirl
Thanks so much Jenni, you did a killer job with these emails! Can’t wait to implement them.
Jess Doolittle, Charly Goss
We love working with you and the BFCM emails you wrote did great engagement wise!
Carrie Brown, Melissa Henault

FAQ

What does Chill Creative do?

Chill Creative is by Jenni Davies, a launch and conversion copywriter, and messaging strategist, for creator-led brands. I map launch funnels, write sales pages and email sequences, build brand messaging guides, and set up Claude-ready messaging systems so a brand's team can draft in the founder's voice.

Who do you work with?

Creator-led brands with an audience and a scalable product: memberships, digital products, online courses and coaching programs.

What are your rates?

Every launch is different (and so are their copy needs). Email me to talk details and I'll ballpark you on a call.

Do you use AI?

Yes. I brought Claude into my business so I can do more, and I help my clients do the same. One of my core services is building Claude-ready messaging systems so your team's drafts sound like the founder.

Do you actually build the funnels?

No. I map the funnel and write the launch and funnel copy. Your team integrates the tech.

Do you work with agencies?

Yes. I ghostwrite for several agencies and step in as part of their team. If you want to talk partner rates, get in touch.

Where are you based?

I'm a full-time digital nomad with a home base in western Mexico (Mountain Time). Most of my clients are in the USA, Canada and Europe.

i'll meet you where you're at.

Tell me what's coming, and we'll figure out the right first step together. If you've got a launch date, lead with it.

Book a discovery call
THE NEWSLETTER

here for the tea?

Join my newsletter. Messaging and copy commentary, what’s actually working with AI, and new offers. You’ll hear from me a couple of times a year when I have a good story (or an opening on the books).

run an agency & need a ghostwriter?

For agencies
Chill Creative
Jenni Davies, launch copywriter and founder of Chill Creative

LAUNCH COPY + MESSAGING STRATEGY FOR CREATOR-LED BRANDS

I'm the girl you bring in when you've outgrown your copy.

Sales pages, opt-ins, emails, newsletters, and messaging guides for creator-led brands with scalable digital products, memberships and coaching programs.

i write for some of the coolest creator-led brands on the planet

Vanessa & Xander logoSpirit Daughter logoTTC Innovations logoRaising Little Talkers logoCharly Goss logoMiriam Laundry Publishing logoMelissa Henault logoThe School of New Feminist Thought logo

people follow you because of your message

is your copy doing it justice?

If you're reading this, you're either the CMO or founder of a creator-led brand (or someone in charge of product). And I'll bet you've got a launch coming up.

  • The launch is 3 weeks out, you've got 47 emails to set up and none of your copy sounds great
  • You just joined the team, or stepped in to run this launch. You took one look at everything and thought: oh no, this is not going to work
  • Your old copy worked. But you've grown, and so have your goals, your voice and your expectations. The copy needs a total facelift to match who you are now
  • Your audience is growing faster than your capacity to execute on product, and you're running out of time

Good thing you're here, because I'm about to be your new best friend.

i'm not your average copywriter

I step in mid-project, mid-rebrand, mid-launch, mid-identity crisis... and I clean up the chaos (and I do it all at a sprint). Before I write a single word, I know everything about who you're talking to, how you think, the way your funnels work and how your products flow into each other. I look at your data and see the gaps. I know what worked, what didn't, and what'll get you where you want to go.

Jill Wintersteen, founder of Spirit Daughter
Spirit Daughter logo
“She just really gets my voice, more so than any other copywriter I've ever worked with.”
JILL WINTERSTEEN, SPIRIT DAUGHTER

how i help you scale

START HERE

Messaging & Materials Audit

a deep dive into everything you've got, cost is credited forward to any project we do together

01

Launch & Funnel Copy

launch comms, funnel strategy, sales pages, email sequences

02

Claude-Ready Messaging Guide

the bible for your brand (positioning, pillars, core messaging, guardrails and proof), mapped into Claude Skills so your copy comes out the way it should every time

03

Website Copy

facelift or rebuild, I'll give you home, about, services, and sales pages that connect to your people and convert

04

Ghostwriting Partner

your guardian angel of messaging, I'll keep your emails and newsletters going and make sure they stay on brand and on point

“I don't think I've met anyone that can cut through the chaos like you.”
Teresa Chiapputo, VP of Sales at TTC Innovations
TERESA CHIAPPUTO, VP OF SALES
TTC Innovations logo

hear it from my clients

Cheyenne Buttrey
Copygirl
Jill Wintersteen
Spirit Daughter
Jess Shirra
The CMO Office
Ria Johnston
Studio Kind
Mike Moll
Impact Leads
Sakina Najimi
Peak Performance Coach
Jenni Davies, launch copywriter and founder of Chill Creative
IF WE HAVEN'T MET, HI. I'M

Jenni Davies, founder of Chill Creative

I've been writing launches for creator-led brands since 2020, and before that, I ran a marketing company. Along the way I've worked with some of the biggest (and brightest) creators out there, most of them women whose names and voices are the brand.

I've been on the inside of dozens of 7-figure funnels. I know what works, and I know what doesn't. Bring me in, and I'll learn your brand like it's my own, then write you some launch copy that'll connect and convert like nothing you've written before.

Vanessa & Xander logo

“Her professionalism and fast turnaround times made her a joy to work with, and we were thrilled with the final results. Highly recommend Jenni...who truly understands how to bring a brand's voice to life.”

Vanessa & Xander Marin, Founders
TTC Innovations logo

“I used copy you wrote in an email and we had not one but TWO BIG clients reply saying they wanted to know more.”

Jessica Howell, Co-Owner
Charly Goss logo

“She took the time to deeply understand our business, capturing our brand voice and tone, and crafted conversion-focused copy that resonated with our audience.”

Jess Doolittle, CMO
Miriam Laundry Publishing logo

“She gets to know your brand voice so thoroughly that, when you read Jenni's copy, you'd think she was reading your mind!”

Lauren, Miriam Laundry Publishing
Bantam Planet logo

“We hired Jenni thinking it was going to be just copywriting. After our first conversation she was contributing ideas at a level only the founders of the company ever do.”

Ike Brunicardi, Co-Founder

“I have many clients who have called me after projects asking if they could hire Jenni personally, full-time.”

Max Palmer, Founder & CMO
The CMO Office logo

“Her talent for writing conversion-focused copy has been such a game-changer for us. Many of the landing pages and email sequences she's written for our clients have directly led to improved conversion rates.”

Jess Shirra, Founder & CMO

“I've worked with copywriters all my life, and no one quite fit the bill. Then I came across Jenni. She didn't just do copy. She became my partner in building this.”

Sakina Najimi, Peak Performance Coach
Swipe →

love in my dms

I’m feeling this one – it made me want to buy my own course
Jill Wintersteen, Spirit Daughter
Just wanted to send you a little message of appreciation for how quickly you’ve jumped into working with us, how fast you’re turning everything around, and how much you’re doing! We’re both super happy with the work you’ve been doing and you’re SO easy to work with!
Vanessa Marin, Vanessa & Xander
These emails are GREAT. You can deliver!
Cheyenne Buttrey, Copygirl
Thanks so much Jenni, you did a killer job with these emails! Can’t wait to implement them.
Jess Doolittle, Charly Goss
We love working with you and the BFCM emails you wrote did great engagement wise!
Carrie Brown, Melissa Henault

FAQ

What does Chill Creative do?

Chill Creative is by Jenni Davies, a launch and conversion copywriter, and messaging strategist, for creator-led brands. I map launch funnels, write sales pages and email sequences, build brand messaging guides, and set up Claude-ready messaging systems so a brand's team can draft in the founder's voice.

Who do you work with?

Creator-led brands with an audience and a scalable product: memberships, digital products, online courses and coaching programs.

What are your rates?

Every launch is different (and so are their copy needs). Email me to talk details and I'll ballpark you on a call.

Do you use AI?

Yes. I brought Claude into my business so I can do more, and I help my clients do the same. One of my core services is building Claude-ready messaging systems so your team's drafts sound like the founder.

Do you actually build the funnels?

No. I map the funnel and write the launch and funnel copy. Your team integrates the tech.

Do you work with agencies?

Yes. I ghostwrite for several agencies and step in as part of their team. If you want to talk partner rates, get in touch.

Where are you based?

I'm a full-time digital nomad with a home base in western Mexico (Mountain Time). Most of my clients are in the USA, Canada and Europe.

i'll meet you where you're at.

Tell me what's coming, and we'll figure out the right first step together. If you've got a launch date, lead with it.

Book a discovery call
THE NEWSLETTER

here for the tea?

Join my newsletter. Messaging and copy commentary, what’s actually working with AI, and new offers. You’ll hear from me a couple of times a year when I have a good story (or an opening on the books).

run an agency & need a ghostwriter?

For agencies